About

Without a crystal ball, how can you plan and draw up an effective business strategy? Understanding macroeconomic trends, and the risks and opportunities that these bring, can help inform your strategy and positively influence your output. This incisive session will consider macroeconomic mega-trends, their impact on businesses and strategy, and how GCs can prepare.

• What key macroeconomic trends do we expect to see affecting businesses over the next 3 years?
• What risks could these trends pose to businesses?
• What opportunities might these trends bring?
• How can businesses prepare and adapt their strategies?
• How will the GC community be affected over the next 2-3 years?
• How will these trends affect consumers across different markets?